#68: App Growth story in 2021: FishBrain with Lisa Kennelly, CMO at FishBrain - a podcast by Business of Apps

What are most app marketers doing this year compared to last year? Probably not what they planned on, which was incremental app growth techniques and trying new user acquisition channels. Instead, they are trying to adapt their businesses to the world because of COVID-19.  Today’s guest is Lisa Kennelly, Chief Marketing Officer at Fishbrain. Lisa shares how Fishbrain has been dealing with the new app industry landscape and the app’s growth story. Are you hooked on fishing? Today’s Topics Include: ?? Mentality of Marketing: Sense of what should work for locals and worldwide  ?? Fishbrain: App for fishing—the world’s most popular hobby  ?? Fishbrain Data: Who, what, where, when, why, and how to catch fish ?? eCommerce: If you’re going fishing, you need to spend

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