#76 : Can ASO work hand in hand with performance marketing with Anton Tatarynovich, Senior ASO Consultant at Phiture - a podcast by Business of Apps

ASO (aka App Store Optimization) has been an app marketing service for a quite a while. Soon after the Apple’s App Store was launched back in 2008, people began to wonder how to get more downloads for their apps on the store and Google Play market joined the party shortly after. It’s 2021 and it’s time to take a fresh look at ASO and see how it can actually work with other areas of the digital marketing , such as performance marketing, together. In this episode, Anton Tatarynovich, Senior ASO Consultant of Phiture, a multi award-winning mobile growth consultancy, tells us all about it. Today’s Topics Include: ?? Anton’s path: from a Sales Manager in a A/B testing company to the Senior Consultant at the

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