#78 :The opportunity for consumer subscription apps with Nico Wittenborn, Investor at Adjacent - a podcast by Business of Apps

On the enormous landscape of mobile apps, there are two special categories that have been grabbing a lot of businesses attention – SAAS (stands for Software As a Service) and App Subscriptions. Both generate tens of millions of dollars for such companies as Slack, HULU, Netflix, Spotify and others. While there are obvious differences between these two, like it’s a lot easier to get loads of users for a SAAS app (because all these people are employees of a particular company) as opposed to doing your best to reach out people who will benefit from an App Subscription app, but there are similarities too. In this episode we’ve got Nico Wittenborn from Adjacent to tell us about these similarities and lessons that can be applied

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