#88: App User Privacy with Martje Abeldt, Chief RevX Officer - a podcast by Business of Apps

When you buy any digital product or service, you have two options. You pay for it or get it for “free.” Both have pros and cons, but the free option is intertwined with what we call in a society – Privacy. You should give your consent and be aware of the consequence of your action to collect personal data.  Today’s guest is Martje Abeldt, Chief RevX Officer at RevX,  the company that helps app marketers to acquire users programmatically and re-engage them, who talks about app user privacy. App tracking transparency (ATT) gives iOS app users the choice to accept or reject such data from being collected by developers.    Today’s Topics Include: RevX: Platform made for growth, built for app marketers Remote World: Working across

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