#89: The big transitions in the app industry with Patrick Mareuil, Managing Director EMEA at Airship - a podcast by Business of Apps

To say that we live in the time of change would be a big understatement. Pick up any area of your life and you can find a substantial change there. Many changes were caused or accelerated by COVID-19 last year. In the mobile app industry specifically, a titanic shift was caused by the notion of privacy, the safety and ownership of people’s digital information. Questions such as “How people can protect their online data?”, “Should they let companies use their data, – even anonymized – for generating profit for those companies?” – today all these questions are being heavily debated all the time. In this episode, we want to help brands to better understand this new environment and to do so we’ve invited Patrick Mareuil,

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