#93: The impact of creativity on Paid Social with Natalie Rozenblat and Isabella Zulli at Phiture - a podcast by Business of Apps

Alright, every once in a while I like to begin an episode with a question to the audience – what do you do every morning? You brush your teeth, at least I hope so, have your breakfast, take a shower. Am I missing something? Yes – you check your Instagram or TikTok feed. Why do you do it? This is the question for another time and another episode.  Right now, my point is that sometimes in those feeds one of the ads grabs your attention. Why? If you are an app marketer and your job is to acquire new users for your app, to generate more revenue, I bet you would love to know the answer on this question. You would love to have those

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