#96: What your consumers want: their expectations and preferences with Jason Smith, VP of Sales (UK&Europe) at MoEngage - a podcast by Business of Apps

There is a good, very well-established principle in marketing – know your customers. Whatever app you need to market, your first priority needs to be to get to know people you’ll be marketing your app to. It is how you will be able to find places online where to approach them, what ad creatives to use, and what tone of your ad should be to speak their language. You need to answer the following question for yourself – what do your customers want? Well, this is the question that is at the basis of the MoEngage, the leading customer engagement platform, recent research, built on the survey data gathered from 1,000 consumers in the United States, Canada, UK, and Germany. Today’s Topics Include: Being a

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