#97: TikTok: the impact on ad business and influencers with Sheyda D, Co-Founder and CTO at ViralMoment - a podcast by Business of Apps

On one hand, ask your teenage daughter how her girlfriends spend time, quite often including school time, and she will tell you “well, they are fooling around with TikTok”.  On the other hand, ask any brand marketer about TikTok and she or he will tell you whether they already use its advertising platform, try to go with it natively, or consider using it. So for the latter case wouldn’t be great if there was an analytical tool to tell you what’s trending on TikTok?  Well, lo and behold there is one and it’s ViralMoment and we have Sheyda to tell us all about it. Today’s Topics Include: Being a software engineer by training and liking to tackle hard problems, in early 2021 Sheyda was introduced

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