99 Three to Five Step Brainstorming Approach - a podcast by StrategyTraining.com & FirmsConsulting.com
from 2012-10-20T16:15:49
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Brainstorming is the core of a McKinsey case interview. It is tough to pass a case without brainstorming skills. The problem is that it is hard to find a definition and technique to brainstorm effectively and efficiently. This podcast introduces a 3 step, or 5 depending on the way you list the steps, approach to ease the brainstorming approach. This is a very powerful technique which all consultants use daily and is adapted from a BCG technique.
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