Podcasts by CIM Marketing Podcast

Episode 87: How to have a squiggly career from 2023-12-07T12:00

Career paths can sometimes feel like a confusing, confuddling mess. But that’s okay! It’s time to let go of the career ladder and define your own ambition. In this episode, join founder of Amazi...

Episode 86: Using LinkedIn to unlock the creative potential of B2B from 2023-11-23T12:00

Are you currently using LinkedIn to humanise your brand? If not, you could be missing out on the opportunity to forge emotional connections with your audience. In this episode, join Tunji Akinto...

Episode 85: Formula E and the race towards a more sustainable sporting future from 2023-11-09T12:00

How can global sporting organisations drive a more sustainable future? In this electrifying episode, join Henry Chilcott, CMO at Formula E, as he explains how innovative brand values can attract...

Episode 84: The positive impact of advertising with Good Loop from 2023-10-26T12:00

What's the ROI of doing good? In our latest episode, we invite Amy Williams, CEO of Good Loop to discuss the secrets to delivering social and environmental benefits while also making money. List...

Episode 83: What makes a great marketing leader? from 2023-10-12T12:00

What kind of leader do you want to follow? In this episode, we are joined by Jasper Martens, CMO of PensionBee, to talk about the skills and attributes that make a marketing leader great. Listen...

Episode 82: How to start your own marketing agency from 2023-09-28T12:00

In the first episode of the CIM Marketing Podcast series five, we are joined by Ellie Murphy, founder of Flourish Marketing and Chair of the CIM Scotland Board. Ellie delivers useful advice on h...

Episode 81: The evolution of technology and its impact on marketing from 2023-07-26T12:00

In this season finale, recorded live in front of an audience, join Ryan Miles, director of international integrated marketing at Microsoft, and Vincent Sider, CEO of Getinference and CIM course ...

Episode 80: Catalyst, creativity and Chat GPT from 2023-07-13T12:00

In this episode, join editor of Catalyst, Morag Cuddeford-Jones, and founder of Insiders Studio, Josh Clarricoats as they delve into some of the key themes from the new edition of the magazine. ...

Episode 79: A social media marketing masterclass from 2023-06-22T12:00

In this episode, join CIM course director, Julie Atherton, and founder of Rough Water Media, Henry Purchase, as they discuss how to set up and maintain a successful social media account for you ...

Episode 78: Understanding consumer behaviour with neuroscience from 2023-05-25T12:00

In this episode, join CIM course director Katie Hart as she dives inside the human brain to show how neuroscientific techniques can forecast consumer behaviour. Listen to learn how our human, so...

Episode 77: Using effective reactive marketing for your brand from 2023-05-11T12:00

In this episode, discover how strong reactive marketing can deliver high-value impact for your brand. With CIM’s digital marketing executive, Jonny Tuddenham, and course director, Gavin Llewelly...

Episode 76: Stress and speaking out from 2023-04-13T12:00

In this episode, we are joined by editor of Catalyst magazine, Morag Cuddeford-Jones, and head of marketing at Thinkbox, Chris Dunne, to talk about some of the key themes in the upcoming issue o...

Episode 75: How to destroy your brand from 2023-03-30T12:00

In this episode, we are joined by author of The Smart Branding Book, Dan White, as he shares tips on how to completely destroy your brand. From focusing too much on customer retention, to ignori...

Episode 74: Time to bin binary brand archetypes from 2023-03-02T12:00

In this episode, we are joined by marketing director at CIM, Natalie Spearing, and founder of RADNB, Richard Gillingwater, as they explore how to humanise your brand by blending multiple archety...

Episode 73: When change becomes opportunity from 2023-02-16T12:00

In this episode, we are joined by director of international marketing at Microsoft, Ryan Miles, and executive director at Good Relations, James Ralph, as they take a look back at some of the imp...

Episode 72: Increase impact with immersion from 2023-02-02T12:00

In this episode, we are joined by founder and creative director at Good Shout, Amy Kean, and editor of Catalyst magazine, Morag Cuddeford-Jones, as they explore the true meaning of immersive and...

Episode 71: Does marketing need a purpose upgrade? from 2023-01-19T12:00

In this episode, we are joined by founder of MarketingKind, Paul Skinner, and marketing director at CIM, Natalie Spearing, to discuss the great purpose paradox. Tune in to discover why purpose m...

Episode 70: Let’s get digital from 2022-12-08T12:00

In this episode, we are joined by Rebecca Ing, who is CIM’s digital marketing manager, and Charlotte Harris, who is a marketing executive on CIM’s digital team, as they discuss the latest in dig...

Episode 69: The ins and outs of influencer marketing from 2022-11-24T12:00

In this episode, we are joined by author and CIM course director, Michelle Carvill, and founder of Rough Water Media, Henry Purchase, to discuss the tips and tricks of influencer marketing. List...

Episode 68: How to use disruption for good from 2022-11-10T12:00

Are you feeling lucky? In this episode, we are joined by Emily Laws and Liz Buchanan from Lucky Saint as they give us an inside look into how they began, their company values and how they make p...

Episode 67: How to secure talent through transparency from 2022-10-28T12:00

In this episode, join editor of Catalyst magazine, Morag Cuddeford-Jones, and career trends expert at Glassdoor, Jill Cotton, as they discuss how employers can secure talent through authenticity...

Episode 66: Build confidence and project your best self from 2022-10-13T12:00

In this episode, join voice coach at Speaking at Work, Emma Wainer, and senior communications director, Abigail Goldsbrough, as they share tips and tricks for projecting your best self at work a...

Episode 65: How does creativity influence brand advocacy? from 2022-09-29T12:00

In this episode, learn how to build a creative culture at work and how best to embed creativity in the heart of your organisation and marketing strategy. Explore with Natalie Spearing, marketing...

Episode 64: Is customer-led marketing the key to innovation? from 2022-09-15T12:00

The CIM Marketing Podcast is back again with series four and full of the latest marketing insights and learning. This episode features Charlie Dawson, author of The Customer Copernicus, as he ex...

Episode 63: Best of series three from 2022-08-18T12:00

This episode is a little different as we revisit some of the highlights from the recent series of the CIM Marketing Podcast. You will hear insights from a range of different guests on a range of...

Episode 62: The secrets to successful sustainable marketing from 2022-07-21T12:00

This exciting episode of the CIM Marketing Podcast was the first ever to be recorded in front of a live audience and features Emilie Stephenson, head of force for good at Innocent UK, and Richar...

Episode 61: Be part of the solution, not the problem from 2022-07-07T12:00

In this episode, ask whether the fashion industry can ever become truly sustainable, and discover some of the brands that are already leading the way. Join guests Morag Cuddeford-Jones, editor o...

Episode 60: Boost your team’s performance with personality profiling from 2022-06-23T12:00

In this episode, discover how personality profiling your marketing team will encourage understanding, clear communication and increased productivity. Tune in to hear from guests Ian Macknight, s...

Episode 59: Should all marketers use social media? from 2022-06-09T12:00

In this episode, join former marketing director at CIM, Gemma Butler, and sales and marketing director at Resource, Asif Choudry, as they investigate whether or not it is essential for marketers...

Episode 58: Step into marketing’s extended reality from 2022-05-26T12:00

In this episode, delve into a new reality as Daniel Colaianni, CEO of The Academy of International Extended Reality reveals how new technology, including virtual and augmented reality, can be po...

Episode 57: Managing and maintaining motivation from 2022-05-12T12:00

In this episode, discover how marketers can manage and master motivation, achieve their goals and keep their careers on track. Hear from author and creator of The Whole Marketer, Abigail Dixon, ...

Episode 56: How taking risks can unlock your potential from 2022-04-28T12:00

As marketers, it’s time to stop following in the footsteps of others and start forging our own paths. In this episode, join editor of Catalyst magazine, Morag Cuddeford-Jones, and CMO o...

Episode 55: Transform creative energy into productive outcomes from 2022-04-14T12:01

In this brand-new episode, discover how to harness your curiosity and open your mind up to new ways of thinking. Join Anthony ‘Tas’ Tasgal and James Farmer as they imagine a world where marketer...

Episode 54: Your social media spring clean from 2022-03-31T12:00

In this episode, join host of The Digital Marketing Podcast, Ciaran Rogers, and CIM’s digital marketing manager, Molly MacArthur, as they reveal their top tips for social success. As trends swif...

Episode 53: Make networking work for you from 2022-03-17T12:00

In this episode, unveil the great networking secrets of top marketing professionals and explore how building a strong professional network is crucial for a great career. Join Ben Walker and Mora...

Episode 52: Mastering the ever-changing remit of marketing from 2022-03-03T12:00

It’s time to stop and ask your organisation: Where are we most useful? In this brand-new episode, join CIM’s marketing director Gemma Butler, and Hays Marketing’s managing director Clare Kemsley...

Episode 51: How to free your brand’s green fear from 2022-02-17T12:00

In this brand-new episode, discover how businesses can start seeing success in their sustainable marketing strategies by balancing profit and purpose. Join CIM’s marketing director and author of...

Episode 50: Embrace the pace of change from 2022-02-03T12:00

In this brand-new episode, take a look inside the key themes and ideas behind the first Catalyst magazine of 2022. Join editor Morag Cuddeford-Jones and host Ben Walker, as they investigate new ...

Episode 49: Beat the learning burden from 2022-01-20T12:00

In our first episode of 2022, lighten the learning load and discover how to incorporate study into your daily life without feeling overwhelmed or burnt out. Join CIM’s content and digital market...

Episode 48: How do your digital skills stack up? from 2021-12-09T12:00

In our final episode of 2021, see how your digital skills measure up with the latest Digital Skills Benchmark, and investigate some of the reasons for the recent digital skill slump. Join specia...

Episode 47: Take care of your community from 2021-11-25T12:00

In this episode, gain an insight into the fast-growing world of digital communities and hear success stories involving slow-cooker enthusiasts and face-cream fanatics. Join We Are Resource’s Ell...

Episode 46: Are we facing a soft skills crisis? from 2021-11-11T12:00

In this episode, discover how to superbly influence and communicate with your colleagues and peers using soft skills. Join Dan White, author of The Soft Skills Book, and CIM’s head of b...

Episode 45: How to master your personal marketing mix from 2021-10-28T12:00

In this episode, discover how to effectively master diversifying marketing roles by investing in your very own side hustle. Join special guest and Catalyst magazine editor Morag Cuddeford-Jones to ...

Episode 44: Sustainable power-ups for your brand from 2021-10-14T12:00

In this episode, explore why sustainability is a commercial imperative, with consumers noticing the brands that are not putting sustainability at the forefront of their brand marketing. Discover wh...

Episode 43: Is Instagram the new CV? from 2021-09-30T12:00

Is Instagram the new CV? In this episode, discover how young people are getting ahead by building personal brands using social media. Explore how to get started with ‘Brand Me’, including insigh...

Episode 42: Industry secrets from 50 CMOs from 2021-09-16T12:00

CIM’s recent CMO 50 report uncovered how confident CMOs and marketing directors feel about the future, and revealed the big issues that are keeping them up at night. In this episode, hear from C...

Episode 41: Supercharge your brand with social-first thinking from 2021-09-02T12:00

Social-first thinking is revolutionising the way businesses connect with their audience, and drive sales from social media. In this episode, discover how you can adopt this mindset for your mark...

Episode 40: Your next marketing move from 2021-07-22T12:00

Hybrid working, new skills and shifting dynamics – what will the future of work truly look like? In this podcast, we help you start the journey towards your next marketing move. Listen now to di...

Episode 39: Marketing’s representation crisis from 2021-07-08T12:00

Representing true diversity across every demographic is a key function of marketing today. There’s a generation of marketers demanding change in the industry, but getting representation right is...

Episode 38: Books that make you a better marketer from 2021-06-24T12:00

How do you learn? If you’re lucky enough to know the answer to that question, chances are you know the power of variety and balance when it comes to upskilling. Find out how to create your perfe...

Episode 37: Harness the power of people for your brand from 2021-06-10T12:00

With 60% of marketers looking to change roles in the next 12 months, employee experience must be an area of focus for businesses. Find out why marketing has a key role to play in building a heal...

Episode 36: Why video is a key marketing tool from 2021-05-27T12:00

The average person will spend 100 minutes a day watching videos online this year. For marketers, this is an opportunity that cannot be missed. In this episode, we explore why video became such a...

Episode 35: Meet the marketing mentors from 2021-05-13T12:00

It’s often said that mentoring can offer a much-needed boost to supercharge your career, but what makes it so effective and sought after for marketers today? In this episode, we speak to two hig...

Episode 34: What makes a marketer today? from 2021-04-29T12:00

The building blocks of a modern marketer are varied and complex, but curiosity, creativity and passion are certainly a good place to start. In this episode, we discuss the profiles of two highly...

Episode 33: The craft of customer-centricity from 2021-04-15T12:00

It’s not easy to put the customer at the heart of your organisation, much less to convince senior leaders why it’s so important to do so. In this episode, we dive into why this is, and invite sp...

Episode 32: The digital dilemma: In-depth knowledge vs integration from 2021-04-01T12:00

In this episode, we dive deep into the ever-changing waters of digital. For marketing professionals today, balancing in-depth knowledge of digital channels with an integrated marketing mindset i...

Episode 31: What makes a sustainable brand? from 2021-03-18T12:00

Sustainability is the new cornerstone of marketing success. With customers not just expecting more but actively seeking alternatives when ethical standards are not being met, is your organisatio...

Episode 30: How to change the conversation and drive change from 2021-03-04T12:00

Words are possibly the most powerful tool in a marketer’s arsenal, for both internal and external communications. However, harnessing their power is no easy task in an increasingly digitised wor...

Episode 29: What’s next for Brand USA? from 2021-02-18T12:00

This fortnight, we delve into lessons in global branding from none other than the United States of America, where a transition of power has thrown new light on the nation’s brand. Join special g...

Episode 28: How brands found confidence on TikTok from 2021-02-04T12:00

Businesses of all sizes know it’s time for TikTok, but how do you make an impact on this fast-growing platform? In this episode, discover how to unlock the TikTok marketing toolkit with skills a...

Episode 27: Mastering the craft of creativity from 2021-01-21T12:00

Creativity: where do we get it from, and how do we make sure we have a consistent supply of it at our disposal, ready to be deployed in the next award-winning campaign? We tackle these questions...

Episode 26: The new rules of Christmas advertising from 2020-12-03T12:00

It’s certainly a unique festive period for marketers… but are we seeing true originality in Christmas campaigns this year? Join CIM’s Gemma Butler and James Farmer for this seasonal special wher...

Episode 25: Have brands mastered social media? from 2020-11-19T12:00

In the ten years since Instagram launched, social media has revolutionised marketing. And yet, some brands have still not mastered this crucial channel. This episode, host Ben Walker interviews ...

Episode 24: Network your way to success from 2020-11-05T12:00

How many times have we all been told, ‘It’s not what you know, it’s who you know’? As networking becomes an increasingly digital experience – a trend that pre-dates the coronavirus pandemic – jo...

Episode 23: The magic of making mistakes from 2020-10-22T12:00

Many of us are told that mistakes are bad and should be avoided at all costs – particularly when it comes to work. But occasional failure is a fact of marketing and, ultimately, can be a breedin...

Episode 22: The shifting shape of marketing teams from 2020-10-08T12:00

Marketing’s identity crisis is not a new phenomenon, but one that has been thrust into focus during the coronavirus pandemic. As teams broaden to encapsulate new roles and responsibilities in th...

Episode 21: The secrets of great brand storytelling from 2020-09-24T12:00

Storytelling is a tried and tested marketing tactic that has undoubtedly taken on new meaning in modern times of turbulence. During the coronavirus pandemic we have seen more examples of brand s...

Episode 20: Office vs home – finding the perfect blend from 2020-09-10T12:00

As many businesses begin a return to the office environment, how might lessons from lockdown inform marketers’ working habits for years to come? In this episode, CIM’s director of people, Sarah ...

Episode 19: Brand, influencers and ethical consumption – summer’s hot topics from 2020-07-16T12:00

Inside Catalyst Issue 3 2020

This podcast will:

• Explore the new Catalyst magazine

• Examine new trends in branding, influencers and ethical c...

Episode 18: Marketing’s good crisis from 2020-07-09T12:15:22

Inside Duke University’s famous CMO Survey

This podcast will:

• Explore the world-renowned CMO Survey from Duke University

• Highlight the asto...

Episode 17: Marketing the great unlock from 2020-06-25T12:00

Getting consumers back into the wild

This podcast will:

• Explore the psychology behind replacing consumer fear with consumer confidence

• Explore the simple an...

Episode 16: The digital divide from 2020-06-11T12:00

Marketing’s tech troubles persist

This podcast will:

• Expose the severe skills shortage in digital marketing
• Explore the generational divide between skilled Mi...

Episode 15: Inside the data revolution from 2020-05-28T12:00

The secret stories of consumer behaviour

This podcast will:

• Outline the tools behavioural scientists use to predict consumer trends post-lockdown Listen

Episode 14: Marketing at warp speed from 2020-05-06T12:00

From lockdown to turbocharger

This podcast will:
• Explore the lockdown-triggered phenomenon of accelerated marketing 
• Ask whether greater speed leads to reduced ...

Episode 13: How to scale in strife from 2020-04-16T01:00

Inside Catalyst issue 2 2020 

This podcast will: 
• Explore the marketing potential of lockdown localism 
• Examine the consequences of the Olympics delay 
• Inve...

Episode 12: Anti-marketing under the microscope from 2020-03-19T00:00

When is it good to be bad? 

This podcast will: 
• Explore the concept of anti-marketing and its power in attracting consumers 
• Examine whether negging works as an ...

Episode 11: Is the future of marketing in good hands? from 2020-03-05T00:00

The world of millennial marketers 
This podcast will: 
• Explore the learnings from CIM’s The Pitch competition for young marketers 
• Examine whether millennials’ excellent technical s...

Episode 10: Inside the world of influencer marketing from 2020-02-20T00:00

Lessons from an influencer specialist

This podcast will: 
• Delve into the real-life stories of using influencers from a special guest star 
• Feature insider know-...

Episode 9: How to style social value from 2020-02-06T00:00

Inside Catalyst Issue 1 2020

This podcast will: 
• Provide an antidote to festival fatigue and offer a formula for marketing magic 
• Explore the luxury brands peac...

Episode 8: Happy January: How marketers can harness consumers’ change mindset from 2020-01-16T00:00

From short-term pain to long-term gain. 
This podcast will: 
• Look at how the marketing industry is leveraging changing consumer mindsets in long-term, always-on campaign...

Episode 7: The world’s craziest political campaign pledges from 2019-12-12T00:00

How political promises got ever more outlandish. 
This podcast will: 
• Look at the history of political parties making retail offers they can never hope to honour 
• E...

Episode 6: The marketers that stole Christmas from 2019-11-28T00:00

How advertising turned Christmas into a cliché – and what to do about it.

This podcast will: 
• Look at how a homogenous, saccharine image of Christmas has proved unne...

Episode 5: Bottling the essence of a brand from 2019-11-14T00:00

How brands are bringing experience into people’s lives.

This podcast will:
• Look at how great British brands like HMV, Odeon and BT are tapping into human truths 
...

Episode 4: The truth about sex and shopping from 2019-10-31T00:00

Catalyst Issue 4 review.
This podcast will: 
• Explore the secrets of the high street brands that are fighting back against e-commerce
• Ask why perfectly legal produc...

Episode 3: Fashion – the fast and the furious from 2019-10-17T01:00

Will fast fashion survive the climate crisis?

This podcast will: 
• Explore Ariana Grande’s legal challenge to troubled retailer Forever 21 
• Examine the marketin...

Episode 2: The sexist ad trap from 2019-10-03T01:00

What are the consequences of the new ASA regulations on gendered advertising?

This podcast will: 
• Explore the landmark rulings against Philadelphia cheese and VW mo...

Episode 1: England’s golden summer of sport from 2019-09-20T01:00

How did marketers exploit England’s golden summer of sport for maximum business advantage?

This podcast will: 
• Reveal the marketing secrets behind the first interna...