Episode 6: The marketers that stole Christmas - a podcast by CIM | The Chartered Institute of Marketing

How advertising turned Christmas into a cliché – and what to do about it.

This podcast will: 
• Look at how a homogenous, saccharine image of Christmas has proved unnervingly enduring 
• Ask what agencies are doing to break the formula of samey Christmas ads 
• Examine why Black Friday and Christmas lead marketers to abandon the principles they have spent most of the year applauding 

Host: Ben Walker, Head of Media, LID Business Media 
Guests: Gemma Butler, Director of Marketing, CIM and James Farmer, Head of Brand and Marketing Communications, CIM 
Recorded: Thursday 14 November 2019 12:00 GMT

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