CRM: Love Thy Customer NOT Software! - a podcast by CIO Talk Network - CTN

Till date, there are a very few adopters who have success stories to tell. Either the CRM deployments have been total fiascos OR have failed to deliver significant incremental value as expected. The whole idea is to get closer to the customer using CRM technology. Are we missing something here?

Guest 1: Ellen Pearlman
Title: Vice President and Editor-in-Chief, CIO Insight

Guest 2: Michael Schreiber
Title: Exec. Vice President Enterprise Services, United Way of America

For more details and related content:
https://www.ciotalknetwork.com/crm-love-thy-customer-not-software

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