Clienting #30: 2019 Marketing Trends - a podcast by Kelly Street & Gyi Tsakalakis
from 2019-02-11T12:00
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Gyi and Kelly celebrate their first year as podcasters and talk about the trends from last year and what to expect in 2019 as you market your law firm.
- Flashback to 2018, what we talked about then:
- Voice search
- Mobile-friendly everything
- GMB updates
- Visual Search (video results)
- Changes to Google
- proximity, hyperlocal
- 2019 Marketing Trends:
- AI & intentional advertising (FB/Instagram algorithms)
- Messenger Ads
- Video Ads
- Smarter, targeted content
- Personalization
- More data-driven content
- Ad copy segmented more to specific groups or interests as a response to Social Media Ad algorithms
- Chatbots, the digital concierge
- Disclosing that your chatbot is not a human when people interact with it
- Voice Search: By 2020, it’s expected that 50 percent of all searches will be voice searches, and by 2022, voice commerce sales will reach $40 billion. - Chief Marketer
- Rand Fishkin Google marketshare article
- Video
- It's still a thing and evolving to Instagram and FB TV, and Live videos
- Video search results: Kelly predicts that Google will start adding video results for non-celebrity searches to the Knowledge Panel in 1-5 years
- Caption your videos, 85% of videos watched on Facebook are without sound on.
- Email is making a resurgence
- Gyi argues that email never went away but we need to change how we use it
- Keep in touch with former clients by sending birthday or holiday emails
- Don't spam and look at your email data to make sure people are getting a benefit out of your emails:
- open rates, spam reports, etc.
- Influencer Marketing
- Are law firms using influencers to market their firms?
- Mitch Jackson's book got tweeted & retweeted from Gary Vaynerchuk
- AI & intentional advertising (FB/Instagram algorithms)
Further episodes of Clienting: Digital Legal Marketing
Further podcasts by Kelly Street & Gyi Tsakalakis
Website of Kelly Street & Gyi Tsakalakis