Clienting #38: Gyi&Kelly on Links, Links, Links - a podcast by Kelly Street & Gyi Tsakalakis
from 2019-07-01T11:00
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Gyi Tsakalakis has a lot of interests but links are in the top 5. Kelly likes links too but isn't quoted like Gyi is.
Download our Link-Building Whitepaper!
"meh, links" - The Origin Story
It's great to have structured data, a fast website, and other SEO factors but Gyi proposes that link-building is the number one SEO tool to move the needle on ranking.
Challenge: If you have pages that are ranking without links, send them our way!
Link-Building Expertise:
- Link buying; if you pay for content, we do not consider that to be link-buying. We're talking "here's some money, put this link on your site" which Google does not like.
- Sponsorships and donations in your local area are typically helpful and not harmful.
- Good links;
- Domain authority- don't put all your weight on these numbers. It does matter if the site is topically relevant o your audience.
- Local links, reputable websites
- Directories;
- Fill out the free profile but these are NOT high-quality links
- Paid profiles are typically not going to help for links but could still get you clients because you have a promoted profile.
- Free strategies;
- Unlinked Mentions
- Google Alerts
- Mention
- Link Reclamation
- Unlinked Mentions
Further episodes of Clienting: Digital Legal Marketing
Further podcasts by Kelly Street & Gyi Tsakalakis
Website of Kelly Street & Gyi Tsakalakis