Always Look For The Remix with Mike Volpe (CEO of Lola) - a podcast by Drift

Talk about a resume. Mike Volpe is the CEO at Lola, where he joined after building HubSpot for eight years (he was one of the five founding team members), and then growing revenue by 500% in two years as the CMO at Cybereason. Mike is one of the best B2B marketers on the planet, and on this episode of the Marketing Swipe File, DG and Mike talk about why your marketing should always try to “date up”, how PR changes as your company grows, why remixing old content ideas is better than finding new ones, why you should hire people who are better than you, and what CMOs need to learn before they can become CEOs.

Further episodes of CMO Conversations with Tricia Gellman

Further podcasts by Drift

Website of Drift