Billboards, Bulldogs & Branding: How Gong’s CMO Udi Ledergor Is Investing In People & Culture - a podcast by Drift

Gong’s CMO Udi Ledergor will stop at nothing to celebrate employees (even if it means buying 52 different billboards to do it). In this episode, Tricia and Udi discuss the rise of employer branding, why the CMO must be a leader for diversity, inclusion, and belonging, and how come there’s so much title inflation in marketing.

Later on, Udi explains why the coffee test is a key indicator of successful marketing and sales alignment, plus what marketers can do to collaborate with sales to build success (and avoid finger-pointing).

Want to know how Udi’s team uses Gong’s own data to develop content that provides value to buyers (and not to mention press hits)? Listen to the full episode.

*This episode was recorded prior to social distancing measures.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia on Twitter @triciagellman @HYPERGROWTH_Pod

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