So You Want To Create A Category. Here’s What Gainsight’s CMO Says You Should Do. - a podcast by Drift

In this episode of the Marketing Swipe File recorded live at SaaStr, DG sits down with Gainsight CMO Anthony Kennada to talk about how they built a company, even though there was no clear market to launch into. Anthony shares the five things Gainsight did to create a category in the B2B space – like ignoring analysts and being long-term greedy. Want the rest? Listen to the full episode to learn how they did it (and how they grew their brand to become one of the fastest growing private companies in the world).

Further episodes of CMO Conversations with Tricia Gellman

Further podcasts by Drift

Website of Drift