Season 1. Episode 15: Building a Testing Culture - a podcast by Jeff Pedowitz

Edwin Choi is a fanatical A/B tester, lover of analytics data and digital marketing enthusiast. He is passionate about digital marketing, online media and bridging the gap between psychology retail.
Edwin is currently the VP of Marketing at Mobovida and CellularOutfitter.com, a leading online retailer and vertically integrated “fast fashion” mobile accessory brand. Mobovida is a direct-to-consumer mobile accessory brand embodying the progressive 24/7 lifestyle of our digital generation.Achieved 500% growth in 4 years

Built one of the country’s leading, award winning digital marketing teams from scratchEstablished a heavily data-oriented, testing based culture

Built and/or led the business intelligence, purchasing and merchandising teamsIn this podcast, Edwin chats with The Pedowitz Group CEO, Jeff Pedowitz, about what it takes to foster a “testing” culture and how to build a successful marketing team.
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