Season 1. Episode 20: Creating the ABM Category : Peter Isaacson, CMO of Demandbase - a podcast by Jeff Pedowitz

This week’s guest on CMO Insights is Peter Isaacson, CMO of Demandbase.
In this episode, Peter talks about:Category creation: facing but also embracing competition in the market.

Identifying ABM (Account-Base Marketing) as the category they wanted to create.How the role of marketing is going to change as AI comes into its own.


Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
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