Season 1. Episode 4: The Big Lever - Relevance: Allen Gannett, Founder and CEO of TrackMaven - a podcast by Jeff Pedowitz

In this episode of CMO Insights, Jeff Pedowitz sits down with Allen Gannett, Founder and CEO of TrackMaven – an integrated marketing analytics platform.
He had some interesting things to say about aggressive lead scoring, organizing sales and marketing, and process. He also shared how their whole idea of bringing together all types of disparate analytic needs that customers have, social analytics, content marketing analytics, news monitoring, web analytics, and giving it to them in one place has differentiated them from their competitors.
Allen shared that “the big lever that we use in our sales and marketing is relevance. And whenever we are marketing to someone, the more relevant we can get throughout that process, the better the experience is going to be for them, and the more value we are going to deliver.

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