Season 2. Episode 10: GE and The Modern Buyer: Shonodeep Modak, Chief Marketing Officer - a podcast by Jeff Pedowitz

It's a unique challenge to run the marketing department of a large business unit in one of the world's biggest companies. Shonodeep Modak, Chief Marketing Officer for GE Industrial Solutions Energy Connections is not only up for this challenge, but in this interview with Jeff Pedowitz, shares how understanding your buyer and what they need for solutions is key to business today.

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