Season 3. Episode 10: The Changing Role of Marketing Healthcare : Suzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems - a podcast by Jeff Pedowitz

      In this episode of CMO Insights, Jeff Pedowitz sits down with Suzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems.
Suzanne discussesThe changing role of marketing over the years and especially in healthcare marketing

How to balance being a customer-centric organization with the need to ensure personal information is secureThe importance of developing a roadmap with meaningful data, not just a mashup of data


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