Season 3. Episode 12: Marketing Operations Enables the Revenue Center : David Lewis, CEO of DemandGen. - a podcast by Jeff Pedowitz

      In this episode of CMO Insights, Jeff Pedowitz sits down with David Lewis, CEO of DemandGen.
David discusses

How more and more companies are adding a marketing operations function to their business model

The pressure on marketing as a department to become a revenue center vs. a cost center

The ever-expanding role data is taking when it comes to driving marketing initiatives.


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