Season 3. Episode 16: In the Black : Bob Canaway, Chief Marketing Technology Officer for Black Duck Software. - a podcast by Jeff Pedowitz

       In this episode of CMO Insights, Jeff Pedowitz sits down with Bob Canaway, Chief Marketing Technology Officer for Black Duck Software.
Bob discussesThe importance of understanding how and when a customer is introduced to your product/service

The need to have a business analyst perspective on his marketing teamWhy asking the right questions during the software demo stage is critical to ensure it will fulfill the promise for your organization.


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