Season 3. Episode 18: Insights on Technology Management : Chris Spears, Chief Marketing Technology Officer for Arke - a podcast by Jeff Pedowitz
from 2020-09-20T23:03
In this episode of CMO Insights, Jeff Pedowitz sits down with Chris Spears, Chief Marketing Technology Officer for Arke.
Chris discusses how
Integrating technology requires a plan, process and forethought for true implementation
Minimally viable data is an important term for his internal team when it comes to metrics and analytics
Procurement of technology and project management are two different functions that need to be connected.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Further episodes of CMO Insights
Further podcasts by Jeff Pedowitz
Website of Jeff Pedowitz