Season 3. Episode 18: Insights on Technology Management : Chris Spears, Chief Marketing Technology Officer for Arke - a podcast by Jeff Pedowitz

      In this episode of CMO Insights, Jeff Pedowitz sits down with Chris Spears, Chief Marketing Technology Officer for Arke.
Chris discusses howIntegrating technology requires a plan, process and forethought for true implementation

Minimally viable data is an important term for his internal team when it comes to metrics and analyticsProcurement of technology and project management are two different functions that need to be connected.


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