Season 3. Episode 20: Account Based Personas : Ardath Albee, CEO of Marketing Interactions - a podcast by Jeff Pedowitz

      In this episode of CMO Insights, Jeff Pedowitz sits down with Ardath Albee, CEO of Marketing Interactions.
talks about:

Texting – a new trend for her company in 2018 – and how it contributes to big data

The importance of personas in Account Based Marketing

Learning the language of the business


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