Season 3. Episode 20: Account Based Personas : Ardath Albee, CEO of Marketing Interactions - a podcast by Jeff Pedowitz

      In this episode of CMO Insights, Jeff Pedowitz sits down with Ardath Albee, CEO of Marketing Interactions.
talks about:Texting – a new trend for her company in 2018 – and how it contributes to big data

The importance of personas in Account Based MarketingLearning the language of the business


Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
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