Season 3. Episode 4: The M&A Effect: Julie Knight Ludvigson, CMO of Topia - a podcast by Jeff Pedowitz
from 2020-09-20T20:10
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In this episode of CMO Insights, Jeff Pedowitz sits down with Julie Knight Ludvigson, CMO of Topia.
Julie talks about:
The fractured ecosystem of comprehensive global mobility management
The challenges of rebranding a company after a recent merge
The importance of messaging/positioning (making sure everyone is telling the same story) as primary KPIs
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