Season 3. Episode 5: On Target : John Steinert, CMO of TechTarget. - a podcast by Jeff Pedowitz

      In this episode of CMO Insights, Jeff Pedowitz sits down with John Steinert, CMO of TechTarget.
John talks about:Focusing on the strategy of balancing short term needs/results with long term performance

Why marketing does not own the customer journey and has not earned the right to manage the customer experienceHow marketing has evolved over time to be more measurable and to run like a business


Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
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