Season 3. Episode 9: The Wizard of Moz: Rand Fishkin, Co-Founder of Moz. - a podcast by Jeff Pedowitz

      In this episode of CMO Insights, Jeff Pedowitz sits down with Rand Fishkin, Co-Founder of Moz. He launched SparkToro in 2020, after this interview was conducted.
Rand talks about:

The importance of marketing, sales, social and all areas of digital collaborating together to create greater results

Why focusing on the few things your company does well is better for content strategy vs. trying to do everything all the time

Doing the necessary research on your target audience to ensure your content is getting in front of the right people at the right time.


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