Season 4. Episode 10: Trickle-Down Culture : Chandar Pattabhiram, CMO at Coupa Software. - a podcast by Jeff Pedowitz

In this episode of CMO Insights, Jeff Pedowitz sits down with Chandar Pattabhiram, CMO at Coupa Software.
Chandar talks about:

The trickle-down aspect of company culture — it starts with the leadership

The importance of remembering to appeal to emotion in B2B marketing

The ABM perspective and the importance of building long term relationships


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