Season 4. Episode 11: Small to Large - Lessons Learned Working with Different Sized Companies and Markets : Kirby Wadsworth, CMO at Illusive Networks. - a podcast by Jeff Pedowitz

from 2020-09-22T18:43

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In this episode of CMO Insights, Jeff Pedowitz sits down with Kirby Wadsworth, CMO atĀ Illusive Networks.
Kirby talks about:

How technology has allowed Marketing to focus on individuals rather than large groups of people with similarities

The differences between hiring for a large company and a small company

The challenges associated with claiming a space in the security market landscape


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