Season 4. Episode 14: ABM and Defeating the Frankenstack : Heidi Bullock, CMO at Engagio. - a podcast by Jeff Pedowitz

Note: DemandBase acquired Engagio in 2020 and we wrote about its impact on the ABM space.
In this episode of CMO Insights, Jeff Pedowitz sits down with Heidi Bullock, CMO at Engagio.
Heidi talks about:

How Engagio is helping prospects build a foundation in account based marketing

Building a thoughtful, well-rounded team that can work innovatively and still meet the business goals of the organization

The dangers of building a Frankenstack in your MarTech


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