Season 4. Episode 15: Riches in Niches : Peg Miller, Vice President of Marketing for Tax Guard. - a podcast by Jeff Pedowitz

      In this episode of CMO Insights, Jeff Pedowitz sits down with Peg Miller, Vice President of Marketing for Tax Guard.
Peg talks about

Marketing to a tight niche which requires focus on middle of the funnel more than top of funnel for leads

Working closely with sales to develop marketing that drives conversions and closing those conversions to actual customers

The importance of her small marketing team to be willing to learn new innovations and stay agile in their approach.


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