Season 4. Episode 16: Revenue X (Jason Katz - Vice President of App and Digital Marketing for Houghton Mifflin Harcourt.) - a podcast by Jeff Pedowitz

In this episode of CMO Insights, Jeff Pedowitz sits down with Jason Katz, Vice President of App and Digital Marketing for Houghton Mifflin Harcourt.
Jason discusses

The transformation of marketing within an organization, moving to a revenue growth driving function

How this change is being driven from within the marketing organization vs. the overall business

How his department balances a team of generalists and specialists to implement their marketing initiatives.


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