Season 4. Episode 16: Revenue X : Jason Katz - Vice President of App and Digital Marketing for Houghton Mifflin Harcourt - a podcast by Jeff Pedowitz
from 2020-09-22T21:00
In this episode of CMO Insights, Jeff Pedowitz sits down with Jason Katz, Vice President of App and Digital Marketing for Houghton Mifflin Harcourt.
Jason discussesThe transformation of marketing within an organization, moving to a revenue growth driving function
How this change is being driven from within the marketing organization vs. the overall businessHow his department balances a team of generalists and specialists to implement their marketing initiatives.
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