Season 4. Episode 4: Spring into Marketing Science : Will Wiegler, Senior Vice President and CMO of SpringCM - a podcast by Jeff Pedowitz

 In this episode of CMO Insights, Jeff Pedowitz sits down with Will Wiegler, Senior Vice President and CMO of SpringCM .
Will talks about:

How marketing is a blend of art and science and how marketing is moving closer to science by becoming more measurable

The business of marketing: delivering products and services both internally and externally

Taking advantage of the MarTech revolution and keeping your tech stack simple


Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
 
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