Season 4. Episode 5: Rise of the Chief Marketing Technologist : John Kottcamp, Chief Marketing Technologist and CMO at Tahzoo - a podcast by Jeff Pedowitz

In this episode of CMO Insights, Jeff Pedowitz sits down with John Kottcamp, Chief Marketing Technologist and CMO at Tahzoo.
John talks about:

The definition and scope of a Chief Marketing Technologist’s role

Personalization and the ability to dynamically deliver relevant content to specific customers

The challenges associated with aligning Sales and Marketing and how technology can help


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