Season 5. Episode 10: Quality Over Quantity : Kirk Crenshaw, CMO of Traackr - a podcast by Jeff Pedowitz

This week’s guest on CMO Insights is Kirk Crenshaw, CMO of Traackr.
Kirk talks about:

The next big trends in marketing: Strong ABM strategies and a more empathetic understanding of the customer journey

Becoming a partner to the customer and driving that thinking in sales and MarTech as well

Why quality (not quantity) changes everything about your raw leads and SQLs


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