Season 5. Episode 12: Customer Lifetime Value : Shane Lennon from @VirtualCMO - a podcast by Jeff Pedowitz

In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Lennon from @VirtualCMO.
Shane talks about:

Not only aligning sales and marketing but also aligning with the product team

Focusing on the customer as a product goes to market and studying the customer life cycle journey

The lifetime value of customers and how we can continuously to deliver value to them


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