Season 5. Episode 18: Customer Portfolio Management : Ruth Stevens President, eMarketing Strategy - a podcast by Jeff Pedowitz

In this episode of CMO Insights, Jeff Pedowitz sits down with Ruth Stevens, President of eMarketing Strategy.
Ruth talks about:Teaching a course about using data to manage the customer base of a firm like a financial asset

The trend of more conservative buying behavior in B2B marketingExecuting account-based marketing within sales and marketing environments


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