Season 5. Episode 8: Talent Optimization, Jake Sorofman, CMO of Pendo - a podcast by Jeff Pedowitz

This week’s guest on CMO Insights is Jake Sorofman, CMO of Pendo.
Jake talks about:

How marketing has become more data driven and technology reliant

Talent acquisition and multi-channel attribution as the biggest challenges in a fast growing company

The critical need for a single person to own the MarTech stack


Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
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