Season 5. Episode 8: Talent Optimization, Jake Sorofman, CMO of Pendo - a podcast by Jeff Pedowitz

In this episode, Jeff talks with Jake Sorofman, CMO of Pendo.
Highlights include:How marketing has become more data driven and technology reliant

Talent acquisition and multi-channel attribution as the biggest challenges in a fast growing companyThe critical need for a single person to own the MarTech stack


Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
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