Season 7. Episode 1: Data-Driven, Market-Driven : Debbie Umbach, VP of Marketing, BitSight Technologies - a podcast by Jeff Pedowitz

       In this episode of CMO Insights, Jeff Pedowitz sits down with Debbie Umbach, VP of Marketing, BitSight Technologies
Debbie Umbach talks about Using data to measure and track success. Her focus on being market-driven over being product, sales or customer-driven.Her past career in engineering and how it has impacted her marketing career.

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