Season 8. Episode 5: Selling Front stage and Back stage: Mike Kunkle, VP Sales Effectiveness Services, SPARXiQ - a podcast by Jeff Pedowitz

If you are in Sales, do not miss this one! In this episode, Jeff dives into successful sales effectiveness thought leader, speaker and author Mike Kunkle who is currently VP Sales Effectiveness Services at SPARXiQ
Sales effectiveness is Mike's passion and you can hear it in his voice. In today's climate, sales has been really slow to adapt and evolve compared to the buyers. The buyers, by in large, are not pleased with the selling model. Listen as Mike addresses how outdated sales models are underserving the customer and what sales can do to engage better with the customer by aligning with marketing for better enablement.Key discussion points:

Transactional vs consultative selling modelsHow to get into alignment with the buyer

Digital solution roomsFront stage selling and Back stage selling

Marketing personas and COINOPS to support salesThe 12 building blocks of sales enablement



Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikekunkle/Improve your sales results with Mike and team:
- Provide sales training that gets results- Train sales managers to coach effectively
- Implement The Building Blocks of Sales Enablement-Sales enablement course -https://www.goffwd.com/blocks/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/Learn more about your ad choices. Visit megaphone.fm/adchoices

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