IBM Watson Advertising David Neway—Episode 2 - a podcast by Lauryn Chamberlain

Approximately 80 percent of data in the world is"unstructured data."Learn why unstructured data matters to marketers today — and how to make sense of it using AI to generate better marketing outcomes. David Neway, Head of Product Marketing at IBM Watson Advertising, walks us through the details behind understanding unstructured data.

Further episodes of CMO On The Go

Further podcasts by Lauryn Chamberlain

Website of Lauryn Chamberlain