Mindshare’s Joe Maceda: What Brands Need To Know About‘Incidental Loyalty’ - a podcast by Lauryn Chamberlain

The emergence of voice activation and digital assistants has brand loyalty undergoing the most dramatic upheaval since the rise of television advertising in the 1960s, says Mindshare's Joe Maceda in episode 5 of CMO On The Go. Plus: Lauryn Chamberlain tells you what you need to know about Sentiment Analysis.

Further episodes of CMO On The Go

Further podcasts by Lauryn Chamberlain

Website of Lauryn Chamberlain