Why Clicks-Based Brands Like Warby Parker, Everlane, And Amazon Need Bricks-Based Stores - a podcast by Lauryn Chamberlain

The"retail-pocalypse"appears to be ebbing as major store brands from Macy's to Target have enhanced and embraced a range of online/offline strategies such as buy-online/pick-up-instore.

But as GroundTruth CMO Eric Hadley notes in this week's CMO On The Go episode, it's not just convenience and ease associated with bringing digital touchpoints to physical businesses that has consumers shopping in stores. It's something that has inspired e-tailers like Warby Parker, Caspar, Everlane, and even Amazon to pursue a clicks-to-bricks strategy.

Plus: Lauryn Chamberlain tells you everything you need to know about"micro-moments."

Further episodes of CMO On The Go

Further podcasts by Lauryn Chamberlain

Website of Lauryn Chamberlain