CMO Talks Episode with Hayley Sutherland, Senior Research Analyst, AI Software, IDC - a podcast by IT World Canada

from 2020-11-12T13:00

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In this episode host Fawn Annan talks to IDC AI Software research analyst Hayley Sutherland from IDC about AI-powered visual search, as well as speech-to-text software that is improving customer intent and brand sentiment analysis. Hayley shares stories about several promising new technologies that are allowing marketers to take a deeper dive into intelligent insights and the discovery of customers’ preferences. She explains how the new precision in measurement is changing the way brand owners are going to market.

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